Quality assurance – integrate Google Analytics, test conversion goals, monitor average positions and ensure that all keyphrases and ad copy is approved by Google.Conversion tracking - setup performance goals, including form submissions and call-tracking.Develop negative keyword list to discourage unqualified leads.Set geographic targeting for each campaign.Configure account settings for most effective ad display and efficient use of campaign budget.Develop ad Groups – create multiple ads for each ad group, including copywriting of ad titles and descriptions.Keyword research – identify new opportunities for target keyterms based on search query volume, competition, budget, and desired visibility.Whether you have an existing Google Ads account that needs fine-tuning, or an entirely new setup, we follow a number of best practices, including: Initial Campaign/Account Setup & Optimization Our Google Ad campaign process is conducted through an initial setup and optimization phase followed with ongoing reporting, assessment, and account management for maximum value and performance. HSS Google Ads management services are designed to zero in on your target customers and employ strategies that maximize ROI, reduce waste, and ensure that your ad budget is directed toward only the highest performing keywords and campaigns.
However, it's also challenging to get top visibility in competitive markets while also efficiently managing your monthly ad spend.Ī successful PPC campaign requires attentive ongoing management to achieve optimal results. Google Ads (formerly AdWords) is one of the most effective paid search programs to drive qualified pay-per-click (PPC) leads and generate new business on a continuing basis.
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